NFL has a new halftime show sponsor
The multi-year partnership was announced Friday and financial terms weren’t disclosed. In a statement, the NFL said that it “couldn’t think of a more appropriate partner” for the show. The halftime show is most-watched musical performance of the year, with 120 million people watching this year’s performance.
Apple Music’s sponsorship begins at the next Super Bowl on February 12, 2023, in Glendale, Arizona. More details about the show, including performers, will be released in the coming months on Apple Music’s social platforms.
–CNN’s Jacob Lev contributed to this report.
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