Trump’s Truth Social isn’t paying its bills


Comment

Former president Donald Trump’s Truth Social website is facing financial challenges as its traffic remains puny and the company that is scheduled to acquire it expresses fear that his legal troubles could lead to a decline in his popularity.

Six months after its high-profile launch, the site — a clone of Twitter, which banned Trump after Jan. 6, 2021 — still has no guaranteed source of revenue and a questionable path to growth, according to Securities and Exchange Commission filings from Digital World Acquisition, the company planning to take Trump’s start-up, the Trump Media & Technology Group, public.

The company warned this week that its business could be damaged if Trump “becomes less popular or there are further controversies that damage his credibility.” The company has seen its stock price plunge nearly 75 percent since its March peak and reported in a filing last week that it had lost $6.5 million in the first half of the year.

The FBI search of Mar-a-Lago, Trump’s Florida estate, fueled a burst of Truth Social user activity, and Trump himself has increasingly used the site as one of his main online megaphones. “WE GAVE THEM MUCH,” he said, or “truthed,” on Friday in reaction to an FBI affidavit about classified documents kept at his Palm Beach home.

FBI attacker was prolific contributor to Trump’s Truth Social website

There are signs that the company’s financial base has begun to erode. The Trump company stopped paying RightForge, a conservative web-hosting service, in March and now owes it more than $1 million, according to Fox Business, which first reported the dispute.

The company also has struggled with some basics of corporate operation. The U.S. Patent and Trademark Office this month denied its application to trademark “Truth Social,” citing the “likelihood of confusion” to other similarly named companies, including an app, “VERO — True Social,” first released in 2015.

Representatives from Trump’s company and Digital World did not respond to requests for comment.

RightForge has advertised itself as a pillar of the conservative push to build a parallel internet protected from “Big Tech censorship.” Its chief executive Martin Avila declined to comment and said, “We fully stand behind the president and his endeavors.”

But two people familiar with the dispute, who spoke on the condition of anonymity to discuss private details, said the lack of payment had fueled anger that Trump could shortchange a champion of his “free speech” mission.

The Trump company and RightForge have been communicating with each other exclusively through attorneys in recent weeks, the people said. Digital World Acquisition’s stock slid Friday about 7 percent.

Trump’s Truth Social in trouble as financial, technical woes mount

Trump’s businesses have faced many similar payment battles over the years. In past SEC filings, Digital World has also noted that “a number of companies that were associated with [Trump] have filed for bankruptcy” and that “there can be no assurances that [Trump’s media company] will not also become bankrupt.”

In fact, Digital World’s filings have…



Read More: Trump’s Truth Social isn’t paying its bills

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Live News

Get more stuff like this
in your inbox

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

Thank you for subscribing.

Something went wrong.