Influencer Kortney Wilson Discusses DIY Kitchen Renovations

The thing about influencers is that they also have real lives and houses and families, which means they interact with companies and products they use, just like everyone else. Recently HGTV star and professional home stylist Kortney Wilson needed to renovate the kitchen at her house in Kentucky, but she didn’t want to gut it entirely, with all the disruption and expense that entails.

Kortney turned to Nieu Cabinet Doors for a solution. We asked both Kortney and Teri Simone, head of design and marketing at Nieu Cabinet Doors about how it went.

Tell us a little bit about the activations NCD does with influencers? 

Teri Simone: NCD works with influencers for all types of projects – big and small! We’ve partnered on projects like small bathroom vanity makeovers all the way to custom kitchens using store-bought cabinet boxes and our custom doors, and everything in between – mudroom installations, large kitchen refacing projects, and more. We have a co-branded product line with Angela Rose Home and pride ourselves on offering a custom-looking kitchen at a fraction of the price (without ripping everything out!) When working with influencers, our approach is collaborative over anything else. We believe in the talent and creativity of our brand partners and celebrate this! We don’t use scripted campaigns or stuffy messaging – we work with the people we’ve partnered with to craft a project, message, and content plan that is uniquely theirs and targets their unique audience.

Tell us a bit more about working with Kortney?

Teri Simone: Working with Kortney has been a fun partnership! Her eye for design and creativity is unparalleled, and by working so closely on this vision as it was for her personal property, we were able to follow the process every step of the way. From planning how Nieu doors could work into the kitchen makeover to DIY measuring and installing it herself, Kortney was part of every phase of the renovation. By being so involved, she was able to show how the product works and was just as excited as us by the end result!

Can you elaborate on some key learnings?

Teri Simone: A key learning in working with Kortney was the power of updating cabinets after countertops had been replaced. Often our clients are looking at replacing doors only, or replacing doors and counters at the same time. However in Kortney’s case, updating to beautiful new countertops made the existing doors stand out more, and then came the need for cabinet refacing to help both the cabinets and countertops shine.

What was the best part of this partnership?

Teri Simone: Working with Kortney was an absolute dream! Seeing the evolution of the kitchen to its final completion with Kortney’s exceptional look and style was such a joy. This partnership started out exciting when in an initial conversation we were able to be part of that “aha” moment with Kortney, realizing that after updating the countertops in this lake house that the doors could use a little love too, and that there was a way to completely update the look without gutting the entire kitchen. She created a stunning, designer kitchen without moving a single cabinet, and simply replacing…