Peloton, Ryan Reynolds Remove Chris Noth Commercial Amid Allegations

Peloton and Ryan Reynolds have both removed all content connected to their viral commercial with Chris Noth after he was accused of sexual assault by multiple women.

All Peloton social media channels scrubbed any mention of their ad with Noth, 67, on Thursday, December 16. Reynolds, 45, also removed his announcement about his marketing firm’s collaboration with the Sex and the City star.

In a statement to Us Weekly, Peloton stated, “Every single sexual assault accusation must be taken seriously. We were unaware of these allegations when we featured Chris Noth in our response to HBO’s reboot. As we seek to learn more, we have stopped promoting this video and archived related social posts.”

The response comes hours after The Hollywood Reporter released a feature where two individuals claimed that they were sexually assaulted by Noth. One of the women, who was called Zoe in the story, detailed how Noth allegedly “rape[d] her from behind” after they met in 2004. Zoe claimed that the Golden Globe nominee “laughed” when she requested he put on a “condom” during the painful encounter.

“I realized there was blood on my shirt. I got out of there. I went to my friend’s apartment [in the same building],” she said, adding that she went to the hospital after the alleged attack. “I had stitches. Two police officers came. I wouldn’t say who it was.”

Another woman, who went by Lily, explained that she met Noth while working at a New York City nightclub in 2015. After going to the Wisconsin native’s apartment, Lily claimed Noth “was having sex with me from the back in a chair. We were in front of a mirror. I was kind of crying as it happened.”

Noth, who has been married to Tara Wilson since 2012, allegedly told Lily beforehand that “Marriage is a sham. Monogamy is not real.”

The Law & Order alum denied the allegations in a statement to Us, saying, “The accusations against me made by individuals I met years, even decades, ago are categorically false. These stories could’ve been from 30 years ago or 30 days ago — no always means no — that is a line I did not cross. The encounters were consensual.”

The Good Wife alum felt it was “difficult not to question the timing of these stories coming out” following the debut of the Sex and the City revival, And Just Like That, earlier this month, adding, “I don’t know for certain why they are surfacing now, but I do know this: I did not assault these women.”

Noth reprised his role of Mr. Big during the premiere of And Just Like That on December 9, where fans saw the character die after suffering a heart attack. The death, which was influenced by Mr. Big exercising on a Peloton bike, sparked outrage among longtime viewers.

Peloton addressed the shocking narrative choice shortly after the episode was released on HBO Max.

“I’m sure SATC fans, like me, are saddened by the news that Mr. Big dies of a heart attack. Mr. Big lived what many would call an extravagant lifestyle — including cocktails, cigars, and big steaks — and was at serious risk as he had a…