Peloton responds to that SHOCKING death of a Sex and the City character in And

Peloton shares have nosedived 11% after Sex and the City returned with a reboot that kicked off with the shocking death of a key character.

As DailyMail.com exclusively reported in August, it was revealed at the end of the premiere of ‘And Just Like That’ that Mr. Big (Chris Noth) collapsed and died of a heart attack shortly after a 45-minute session on one of the exercise bikes.  

The scene left fans reeling, with Mr Big a longtime love interest of Carrie Bradshaw (Sarah Jessica Parker). 

But it also appears to have had consequences for Peloton with shares tanking 11.35 per cent since the show aired at 12.01am PT in the US.

The company did know that one of its bikes would be featured in the episode – but did not know that Mr Big would die, reports Buzzfeed News.  

Peloton have since issued a statement through Cardiologist Dr Suzanne Steinbaum, insisting that Mr Big riding a Peloton bike would have helped delay his fatal heart attack. 

Dr Steinbaum, who works for Peloton on its Health & Wellness Advisory Council said Mr Big’s history of cardiac arrest would have put him at higher risk of a heart attack.  

Shocking: The beloved ladies of Sex and the City returned with the first two episodes of the ‘next chapter,’ a 10-episode series dubbed And Just Like That… which kicked off with quite the shocking death

Staved off: Dr. Suzanne Steinbaum, a cardiologist and a member of Peloton’s Health & Wellness Advisory Council, issued a statement that shed more light on Mr. Big’s untimely demise, which was likely staved off for some time by his Peloton usage

Peloton: As DailyMail.com exclusively reported in August, it was revealed at the end of the premiere that Mr. Big (Chris Noth) died of a sudden heart attack, shortly after exercising on a Peloton bike

Despite her defensive words, Peloton’s share prices fell by over 11% in the wake of the shocking scene. The company’s stock fell to $40.70 at market close on Thursday, representing an 11.35 percent drop in value

The premiere episode frequently featured Mr. Big referencing his favorite Peloton instructor, Allegra, a fictional character played by real Peloton instructor Jess King. 

Towards the end of the episode, he gets a ride in. While he is cycling, his beloved wife Carrie (Sarah Jessica Parker) attends the piano recital for Charlotte’s (Kristin Davis) daughter.

After his workout, Big is seen heading to the shower, when suddenly he clutches his shoulder and collapses, as Carrie states in voice over, ‘And just like that Big died.’  

Peloton spokesperson Denise Kelly confirmed that the company approved King’s portrayal of a  fictional instructor in the episode, reports NBC News. 

However, ‘due to confidentiality reasons, HBO did not disclose the broader context surrounding the scene to Peloton in advance,’ Kelly said.

It meant that while Peloton knew that their bike would be featured in the episode, they did not know how prominently it would be shown, nor that Mr Big would die.    

Dr Steinbaum, who is a big Sex and the City fan herself, was saddened to learn of Mr. Big’s passing, and elaborated on what likely caused his heart attack in a statement released…