Chipotle created a cilantro soap — and people can’t get enough
Making the real thing “plays into a larger trend of turning digital moments into real life experiences,” said Chris Brandt, Chief Marketing Officer at Chipotle, in a statement.
Cilantro has been one of Chipotle’s most polarizing ingredients, and the company has a clear stance on the debate.
In other holiday Chipotle news, the company also recently launched clothing dyed with upcycled avocado pits from its restaurants, which produce over 300 million avocado pits a year. A crewneck sweatshirt costs $47 while a $14 onesie can outfit the chain’s smallest fans.
Read More: Chipotle created a cilantro soap — and people can’t get enough