‘His new business’: Trump seeks personal political brand as he grips Republican


Days after being acquitted in his second impeachment trial last month, Donald Trump issued a statement lashing out against one of the very Republican senators who made that acquittal possible.

“The Republican party can never again be respected or strong with political ‘leaders’ like Senator Mitch McConnell at its helm,” the former president said in a statement, after the Republican leader criticized him for inciting the 6 January insurrection at the Capitol. Trump added: “Mitch is a dour, sullen and unsmiling political hack, and if Republican senators are going to stay with him, they will not win again.”

But the shocking statement is just one of many colorful examples of how Trump has spent his post-presidency so far: attacking fellow Republicans who dare to criticize him while continuing to promote his personal political brand and his own firm grip on much of the party’s base.

Such antics and behavior could cause trouble for the Republican party, as it attempts to take control of Congress in 2022’s midterm elections by continuing to embrace Trumpism as its guiding philosophy. While party leaders have encouraged Trump to focus on the efforts to flip the House and the Senate, the former president at times seems more interested in extracting revenge against the handful of Republican politicians who supported his impeachment.

Speaking at the Conservative Political Action Conference (CPAC) late last month, Trump rattled off the names of each of the 17 Republican lawmakers who voted to impeach or convict him and suggested they should be removed from office. “Get rid of them all,” Trump told the CPAC crowd.

Trump is already putting in effort to unseat those Republicans. The former president has vowed to help defeat Lisa Murkowski next year, attacking the Alaska Republican as “disloyal” after she supported his conviction in the Senate. Trump has also endorsed Max Miller, a former aide who launched a primary challenge against Anthony Gonzalez, one of the 10 House Republicans who voted to impeach him.

Jason Miller, a senior adviser to Trump, said the former president would be releasing another round of endorsements in the coming days, including one for a primary challenger running against an incumbent Republican.

“There are upcoming endorsements for folks running for reelection, as well as open seats, as well as, in one case, it will likely be a primary challenge against a sitting Republican,” Miller told the Guardian. “His endorsement is still the single biggest endorsement in politics. He plans on using that.”

Trump’s attacks on “disloyal” Republicans seem to be the latest example of the former president’s vengeful attitude about politics and business, said Michael D’Antonio, the author of the The Truth About Trump.

“He is a person who very much believes in getting even with anyone he believes harmed him,” D’Antonio said. “It’s always a matter of, ‘Are you with me? And if you’re not with me, then you’re against me, and you must be destroyed.’”

Miller emphasized that Trump remains…



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